This course is part of a Small Business Marketing Series through Chippewa Valley Technical College.
Your company's website is the gateway for customers, partners, donors, sponsors, etc. to learn about, interact with, and buy from your company. For some businesses, the website is the only interaction they'll have with your company before they make a decision about buying from or supporting you. Without a strategy around how to manage this very valuable tool in your business, you're leaving a lot up to chance. In this entry-level course, you will learn how to understand your content management platform and its capabilities, manage digital content, images, and video, resolve common technical issues, legally and ethically collect and manage personal data, and report on basic website analytics. Bring details about your current website, and interact with the instructor who will help you apply what you're learning to your real-life work.