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Welcome to The Pod | Marketing Blog

Words of marketing wisdom from the Peas.

Getting the Whole Team Involved in Marketing

Marketing can’t succeed in isolation—it requires alignment with the entire business. Yet, many small business owners see marketing as a set of tasks rather than a strategic function, delegating it without staying engaged. This disconnect weakens the customer relationship and stifles growth. While owners don’t need to execute every tactic, they do need to shape the strategy. The key? Start by asking the right questions.

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Using AI The Right Way

In today’s ever-evolving world, AI stands as a tool with limitless potential—for those who know how to use it. Whether it is improving targeting, segmentation, or personalization, Artificial Intelligence opens up countless doors to the world of marketing. Join us to discover just exactly this means for you and your business, and what to steer clear away from.

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