This course is part of the Small Business Marketing Series through Chippewa Valley Technical College.
Welcome to online retail! Selling products online takes a lot of work, and while today's e-commerce platforms make it much easier than starting from scratch, there is a lot to be done to organize your products, display them effectively, attract customers, and get buyers to hit the 'Place Order' button. From the time they read a product description to the time they choose their shipping selection, every step counts in e-commerce. This entry-level course will cover how to organize and optimize your products based on customer needs and behavior, pricing and promo codes, shipping and return policies, and some tips on marketing your online store. We'll take a live look at your e-commerce stores and provide some immediate takeaways you can start working on.