As I meet with business owners, marketers, and leaders in various roles in organizations, including higher education, I often hear “I’m just not sure what I should be posting on social media, or if it’s even working.” This is such a common challenge that it’s time to dig into it a little bit.
Read MoreMaking an impact on the present is critical to most businesses. But let’s talk about how we can shift our thinking about how the budget is allocated to allow our marketing teams to expand their impact into the long-term, without giving up short-term goals.
Read MoreIt's common among non-marketers and marketers alike to not quite understand what structured content is and why it's so important. I'd like to take a little time to talk about what it is and why we need to be paying more attention to it—not just as tactical marketers, but at the executive level, too.
Read MoreToday we reflect on the high points and look toward the future; we look at the positive nuggets that came out of this weird year.
Read MoreBig tech and privacy laws are changing the way marketers access data. Catch up on what you need to know for 2021.
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