This got the Peas talking about creating content assets like videos, articles, or graphics and how to keep promoting those assets so you really get the most bang for your buck. We talked through some ideas for how to keep using content assets after the initial launch so that your campaign doesn’t fall flat. Here are a few ideas we had.

We’re going to talk about your customer and their journey and how your company interacts with them along it - from the time they know who you are (awareness) to the time they tell their industry peers that you’ve done a great job for them and are worth checking out (advocacy). And we’re going to talk about how focusing on the entire journey can drive more revenue.

This month, we’re kicking off a new content series called the only possible thing it could be called after thinking of it, “Peas & Qs”. It will feature questions from business owners, marketers, and students. And you guessed it, answers from the Four Peas (one, some, or all of us) in the form of perspectives, ideas, or advice.