Right now, life is shifting. The COVID-19 pandemic is making its way through the U.S. and we are still seeking the light at the end of the tunnel. In marketing, we are also seeing shifts. These are my observations of the business world and how it’s changing; how marketing is changing, and how it will forever be changed.
Read MorePart 2: This next part digs into the expectations for your marketer and how that ties into ROI.
Read MoreSo, you’ve gotten to the point where your company is growing, or you want it to grow, and you don’t have someone dedicated to marketing. Ah! Better hire a full-time marketer, right?
The answer is: maybe.
Read MoreWe’ve known for years that consumers are interacting with our brands across multiple devices. And for years, marketers have dreamed of the ability to track those cross-device interactions, unlocking the insights that valuable data holds. Enter Google Signals.
Read MoreInstead of doing a common ‘predictions’ post this year, each of us wrote a little ditty about things we are excited about in 2020. Enjoy!
Read More