Marketing in the Wild
I love an organization who takes a look at their available assets/marketing efforts and uses them in a new way. Hello, free advertising space! I know if I lived in Minneapolis, my free stuff-loving self would have for sure stopped in for a birthday drink (or two) and some appetizers.
I’m pretty sure Daily Harvest purchased/used my birthday data point from Instagram to retarget me. When it’s a cute, clean, well-done ad and corresponding landing page like these (pretty sure the candle flame was slightly animated, too!) this digital marketer says, keep ‘em coming!
#marketinginthewild #bdayversion #knowyouraudience #focusedmessaging #cohesivecampaign
Marketing in the Wild: Audience Participation
Have you seen a marketing message or campaign in your daily travels that excites you? Or maybe one that makes you cringe? Use #marketinginthewild and share it with us on the Four Peas social media accounts.