This course is part of a Small Business Marketing Series through Chippewa Valley Technical College.
Measuring marketing effectiveness is not a simple task, but there are some simple reports and data points that you can review over time to gauge performance of various campaigns, messages, or channels. In this course, we'll take a look at marketing analytics reports from websites, email marketing platforms, and social media accounts to give you a basic understanding of what the reports look like, which metrics to pay attention to, and how to identify trends, develop insights, and make better decisions based on marketing data.