Digital Content Strategy Consultants
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Pod Chat | Upcoming Events

Come see the Four Peas in person at one of our upcoming events!

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When we can look in each other’s eyes and share our stories, we can all be heard.

 

Upcoming Events with the Peas

We are always looking for ways to educate others about the foundational aspects of marketing as well as the latest trends in the industry. Check out where the Peas will be dropping some knowledge next!

Wishing you could get the Peas to speak at your next event or help educate decision makers in your organization? We’d love to chat about it with you.


Get alerts for our Pod Chat-Live! events, upcoming public speaking events, and hear our insights, opinions, and recommendations in our periodic emails.

 
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Basic Marketing Analytics - CVTC Continuing Education

  • CVTC EC Business Education Center 620 West Clairemont Avenue Eau Claire, WI, 54701 United States (map)

Measuring marketing effectiveness is not a simple task, but there are some simple reports and data points that you can review over time to gauge performance of various campaigns, messages, or channels. In this course, we'll take a look at marketing analytics reports from websites, email marketing platforms, and social media accounts to give you a basic understanding of what the reports look like, which metrics to pay attention to, and how to identify trends, develop insights, and make better decisions based on marketing data.