Marketing success hinges on understanding your audience and guiding them towards change. To open the door to their hearts and minds, listen, solve their problems, and align your message with their desires for change—and you will find the creation of many lasting relationships.
Read MoreCommunicating analytics can be hard—but learning how to effectively do it doesn’t have to be. With this versatile framework, you can navigate business priorities, decode the customer journey, and create insightful reports for all audiences—with ease.
Read MoreIn the world of effective communication with your customers, simplicity is the name of the game. Like a first date, it's about building a meaningful relationship one step at a time, and setting clear expectations for what comes next. Discover the art of crafting a simple message for a lasting connection with your audience.
Read MoreI've been noticing lately that clients are asking more about pricing. No doubt the current post-pandemic environment is at the heart of this. It's a tricky conversation to navigate, but it can be done effectively without burning bridges with your existing customers or scaring off new ones.
Read MoreAs I meet with business owners, marketers, and leaders in various roles in organizations, including higher education, I often hear “I’m just not sure what I should be posting on social media, or if it’s even working.” This is such a common challenge that it’s time to dig into it a little bit.
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